July 6, 2010

70′s PHOTOGRAPHY BY SLIM AARONS

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Slim Aarons is a brilliant photographer but the real excitment for Tallulah & Hope was never his prowess behind the lense (although clearly deeply talented) is was his choice of subject matter.   His master stroke was devoting a lifetime to taking pictures of the rich and famous on holiday…genius!  Exquisite locations, beautiful people, yachts, villas, sunshine, glamour (tons of it) and endless uninhibited fun.  T & H jumped at the opportunity of having two of his photographs enlarged and printed onto enormous backdrops for our campaign story.  It was the perfect way to create the right mood and setting for our luxury kaftans.

‘Poolside Gossip’ and ‘Desert House Party’ were both shot  in 1970 at a desert house in Palm Springs designed by Richard Neutra for Edgar Kaufman. This incredible piece of contemporary architecture is widely regarded as a design classic.  “His work is at once just so beautiful, and lush, and glamorous, and real, and even folksy ” writes David Patrick Columbia (for NewYorkSocialDiary.com 2006).  Honestly, just spend 5 minutes looking at his photos… its nearly as good as a weeks holiday!

Posted by Tallulah & Hope AT 11:49 | 1 COMMENT